I’m Ryunhwa Lee, a Motion designer and director based in Seoul. I work across advertising, media art, and branding — from product films to large-scale media walls — always with a focus on storytelling. irony began with my name. Lee Ryun-hwa — i, ron, y — spelled out as a word that means the opposite of what you expect. That’s how I like to work: refined but playful, precise but surprising. In a time when everything can be generated in seconds, I still make sure every frame passes through my own hands. A little contrarian, maybe. That’s the irony.